Today’s business environment is highly dynamic, making anticipating the future more complicated than ever. Market shifts can catch organizations off guard and lead to lasting problems. In How to Lead a Quest, Dr. Jason Fox suggests that pioneering leadership can help leaders effectively address issues in today’s market. The key to this approach is exploring several potential scenarios that a company may face and developing strategies to support each one. The result is a more flexible and dynamic leadership methodology.
One of the biggest challenges facing businesses today is sustaining growth. In How to Lead a Quest, Dr. Jason Fox offers a new approach to growth that he calls pioneering leadership:
- Pioneering leadership relies on exploration outside the scope of an organization’s default ways of thinking and operating. This requires four leadership superpowers: imagination, curiosity, doubt, and wonder. This form of exploration can also be referred to as Quest-Augmented Strategy.
- To prepare an organization for the future, its leaders must build a quiverof options. The best way to decide if an option is viable is to form hypotheses and conduct experiments.
- Experiments may end in failure, but some forms of failure are better than others. Failures that should be avoided include corruption, deviance, apathy, pessimism, and willful ignorance. Failures that suggest change is needed include distraction, inadequate processes, and lack of ability. Failures to be celebrated include quitting after careful consideration and lack of perfection.
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Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations, and a shift in the value base of many developed economies. In On Purpose, Shaun Smith and Andy Milligan offer a guide for creating a brand experience that increases customer satisfaction and loyalty. Their step-by-step analysis illustrates how a business should define, design, and deliver brand identity and purpose across diverse platforms.
Many people mistakenly believe that creativity and innovative potential are static, inherent qualities. In 
Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits involves edge strategies. In 
In today’s fast-paced business environment, companies are constantly struggling to create value. While some may believe that this is simply due to external forces, many organizations in fact suffer because of the way they are managed that leads to a disconnect between their strategies and execution. In the Harvard Business Review Press title 
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