In Crisis of Character, Peter Firestein asserts that building a strong corporate reputation that is rooted in core values and is cultivated throughout the organizational structure provides the key to long-term sustainability in today’s business world. Organizations which have clearly defined their core values, and have created practices which support those values, are less likely to fall prey to unethical and illegal practices which lead to scandal and even to business collapse. As a guide, Firestein provides strategies grounded in practical data from leaders and companies to guide leaders in creating organizational cultures which promote ethical and successful business practices.For a free trial of EBSCO Business Book Summaries click here.
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