In The Like Switch, former FBI Special Agent Jack Schafer and author Marvin Karlins offer proven techniques for reading people, developing mutually beneficial friendships, and influencing how people are perceived by others. Spanning both verbal and nonverbal communication cues, the authors educate readers on how to improve their likeability through body language and word choice.
Schafer and Karlins assert that:
- There are four main building blocks of friendship that form the basis of the Friendship Formula. This formula states that Friendship = Proximity + Frequency + Duration + Intensity.
- Friendly people are like fireflies: They capture people’s attention, even from far away. People see others before they hear them speak, so nonverbal signals are crucial in getting others’ attention and forming first impressions.
- First meetings should adhere to the Golden Rule of Friendship in order to set the right tone for future encounters. This rule states, “If you want people to like you, make them feel good about themselves.”
- The Laws of Attraction govern the likelihood that two people will be drawn together. Using these laws can help enhance relationships, but some of the laws are not designed to work with certain personality types.
- Speaking the language of friendship can ensure that friendships are stronger and last longer. The key to speaking this language is encouraging others to speak, listening carefully to what they say, displaying empathy, and responding positively to their comments.
- Relationships face many kinds of peril in the digital world; however, digital relationships also have some distinct advantages, including ease of finding common ground and the ability to research others to learn about their interests.
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