Posts Tagged ‘Millennials’

91260023In The New Workforce Challenge, Andrés Hatum aims to help companies meet the challenge of absorbing the technologically savvy millennial generation into the workforce at the very time that organizations are changing faster than ever before in response to the turbulence they face worldwide. Hatum examines how firms are organizing for the future, the impact of the new organizational forms on the workplace, and the practices that firms are putting into place to attract, develop, and retain the new generation of workers. Hatum believes that the workplace and workforce need to be analyzed together in order to present the big picture. By shedding light on recent changes that organizations have gone through and likely changes to come in the future, companies can better understand how to manage the new workforce.

In his book, Hatum informs readers that:

  • Successful firms are adaptable and innovative; they combine changes in structure, such as decentralization, delayering, and project forms of organizing; processes, such as horizontal communication, investments in information technology, and new human resource (HR) practices; and firm boundaries, such as downscoping, outsourcing, and greater use of strategic alliances.
  • Agile and virtual firms will shape the marketplace and at the same time will influence and be influenced by the new workforce.
  • Heterogeneity and diversity characterize the new workforce and have replaced the previously homogeneous workforce.
  • Millennials, the generation born between 1979 and 1997, value work-life integration and a flexible workplace.
  • There are four main values that drive Millennials: multitasking, desire to integrate work and personal life, concern for society and the environment, and access to technology.
  • Companies’ are relying less on their brands to attract and retain employees and more on their Employee Value Propositions (EVPs), which consist of the features that allow companies to promote themselves outwardly and generate loyalty internally.
  • Millennial learning characteristics can be described with the acronym EPIC, which stands for: Experiential, Participatory, Image-rich, and Connected.

To download three free summaries, please visit our site.

Related book summaries in the BBS library: Keeping the Millennials, Managing the Millennials, The Trophy Kids Grow Up

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In the December issue of T+D, the article “Six Trends That Will Change Workplace Learning Forever” discusses the increased use of mobile devices in learning. The article cites an IBM study published in January 2010 that defines the two main reasons for mobile phone use as 1) in-field performance support and 2) access to just-in-time information that is specific to a project or task. However, the more important reason for adoption of mobile learning solutions is due to demand:

The need to make social media and mobile learning a part of the workplace to attract, engage, and retain the younger generations is forcing learning professionals to explore new and innovative ways to deliver learning on these inexpensive devices, anytime and anywhere.

The advertising battle between Apple, Android, and BlackBerry emphasizes the enormous growth and advancement of the mobile marketplace. Phones, netbooks, laptops, and tablets are all growing in popularity as consumers and the workforce desire greater mobility in their daily lives. While the Millennials are probably the greatest proponent of mobile technology, it has been adopted by everyone due to the format’s flexibility, timeliness, and utility.

Morgan Stanley estimates that by 2015, more users will connect to the Internet via mobile devices than by desktop PC. This means learning organization will have to design learning solutions that will work for the new, constantly-moving learning environment of its users. The day is coming when on-demand, anytime, anywhere learning will be the norm, and that day is not far off.

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For the first time in history, corporate managers face the challenge of managing four generations at once: the Matures, Baby Boomers, Generation X, and Generation Y (the Millennials). As Boomers get ready to retire en masse, their children offer a unique challenge to corporations, which need to change their workplace cultures, recruiting methods, and retention strategies or face a loss of billions in turnover. Managers need to help their organizations and employees adapt to the highly educated, technologically savvy, confident, and demanding Millennials. The Millennials, born between 1980 and 1999, do things differently than their Boomer parents and bring a fresh new perspective to the workplace. If corporations make the changes necessary to keep their Millennial hires, all generations will ultimately benefit. In Keeping the Millennials by Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed, corporate managers learn strategies to create a multi-generational workplace.

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