Feeds:
Posts
Comments

Posts Tagged ‘internet marketing’

In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His fervent theme: “monetize your passion” by using the unprecedented opportunities afforded through social media net-working platforms.  A self-made successful businessman and personal brand identity, Vaynerchuk made a name for himself by launching and promoting Wine Library TV, a video blog. Drawing upon his own experience, Vaynerchuk explains how to use all the social media networking tools to build a passion into a personal brand that creates wealth and personal happiness. He contends that launching a business on the Internet does not have to cost millions of dollars—or even thousands. What it requires is dedication, passion, time, patience and creativity.

For a free trial of EBSCO Business Book Summaries click here.

Related book summaries in the BBS library: The Digital HandshakeSocial Media at WorkChanging the Channel

Read Full Post »