I think a lot of business professionals today view social media as a way for college kids to update their friends and the world on all the minutiae of their lives. While it can be used for such trivial matters, social media is also a very powerful networking and learning tool.
Social media allows professionals and experts to connect with others and share ideas. It can be a powerful collaborative tool when used appropriately, and companies are now harnessing the power of social media to promote, reinforce, and drive their learning initiatives. When companies make collaborative learning an integral part of their daily business, employees are more likely to succeed because there is a support structure built into the learning process.
For anyone interested in finding out more about collaborative learning and the role of social media in learning initiatives, Chief Learning Officer magazine is hosting a webinar tomorrow at 2:00 EST titled “Enterprise Collaboration: Can You Connect Social Learning and Business Performance?” The webinar is for companies that either already implement social media in their learning strategy or plan to at some point in the future. If interested you can register for the webinar here.
Related book summaries in the BBS library: Driving Results through Social Networks, The Connect Effect, Twitter Power
Business Book Summaries 