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Posts Tagged ‘charisma’

New summary available for Invisible Influence

Posted in Book Summaries, Communication, Influence, Selling, tagged charisma, Communication, influence, persuasion, sales, selling on June 21, 2013| Leave a Comment »

There’s a lot more to selling — whether it’s oneself, a product, or a service — than most people would imagine, according to Kevin Hogan. Of course, there’s the message, but that is secondary to other factors, including the where, when, and who in any given situation. Each of these elements carries subtle, subliminal clues that can mean the difference between getting a “yes” or a “no.” In Invisible Influence, Hogan uses scientific studies to reveal unique approaches to influence, beginning with overcoming “reactance,” which he defines as “resistance to influence.” From that starting point, Hogan presents 52 techniques for influencing people to sell, market, and communicate more effectively and profitably.

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Related book summaries in the BBS library: The Business of Influence, The Influence Game, 10 Steps to Successful Sales

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New summary available for The Business of Influence

Posted in Book Summaries, Influence, tagged charisma, Communication, influence, persuasion on June 13, 2013| Leave a Comment »

When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended stakeholder, it has always been an imprecise method with nonlinear results. Now, with the advent of innovative and evolving technologies, organizations can center influence at the core of their corporate strategies using an elegant Six Influence Flows framework. As Philip Sheldrake explains in his book The Business of Influence, this framework involves identifying an organization’s stakeholders’ influence with each other with respect to both the organization and its competitors. Applying the Six Influence Flows via the Influence Scorecard, an extension of Kaplan Norton’s business performance management system’s Balanced Scorecard, maps influence objectives throughout an organization’s corporate strategy.

To download three free summaries, please visit our site.

Related book summaries in the BBS library: Elements of Influence, Increase Your Influence at Work, The Secret Language of Influence

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New summary available for The Laws of Charisma

Posted in Book Summaries, Influence, Personal Development, tagged charisma, influence, Kurt Mortensen, The Laws of Charisma on February 17, 2012| Leave a Comment »

Kurt Mortensen defines charisma as the ability to easily build rapport, effectively influence others, inspire them to achieve more, and in the process make allies for life. It is a vital motivational life skill that can and must be mastered if one is going to succeed in influencing others. Charisma is the ability to empower and persuade others to believe and trust in a leader and want to be influenced by that leader. Charisma permeates every aspect of life; Career, relationships, ability to influence, and income are all related to one’s ability to radiate charisma. In The Laws of Charisma, Mortensen outlines 30 skills, traits, and attributes that generate charisma. These can be learned, developed, and mastered.