Feeds:
Posts
Comments

Posts Tagged ‘Catherine Kaputa’

In her book The Female Brand, author Catherine Kaputa speaks from her background in advertising and personal branding to encourage women to view themselves as a “product” in the marketplace and to learn how to differentiate themselves from the competition. She argues that women bring unique strengths and aptitudes to the workplace, and that these “gender-based strengths” may be especially valuable in a twenty-first century marketplace in which most jobs are no longer machine-based and emphasize cooperation and teamwork. Women following her practical advice will learn how to cultivate a “female brand” which is both authentic and distinctive, and which strategically addresses specific needs in the marketplace.

For a free trial of EBSCO Business Book Summaries click here.

Related book summaries in the BBS library: Women Lead the Way, Why Women Mean Business

Read Full Post »