Posts Tagged ‘campaigns’

In 2010, the Supreme Court ruled in Citizens United v. Federal Election Commission that the U.S. government could not prevent companies from actively supporting political campaigns through direct advertising, effectively giving corporations protection under free speech, something typically reserved for individual citizens. This has paved the way for the creation of giant Super PACs, or political action committees, that spend millions of dollars campaigning for politicians based on the best interests of corporations. At the same time, we have seen a huge uptick in direct corporate contributions to political campaigns. In the 2012 presidential election, President Obama and Governor Romney raised almost $2 billion combined during their campaigns, a large part of which came from companies and the extremely wealthy.

In Corporations Are Not People, Jeffrey Clements details the destructive and far-reaching effects of the Supreme Court’s decision that corporations are people with free speech and other rights. With this decision, the Supreme Court reversed a century of legislative efforts to prevent corporate money from corrupting democracy and upended the notion that the U.S. has a government for the people rather than a government for corporate wealth. Clements contends that unbalanced corporate power has perverted the Bill of Rights and turned it into a charter for corporations. But he claims people can fight back to restore government for the people and save the country. Thousands of people have already started working for the People’s Rights Amendment as the 28th Amendment to the Constitution.

What are your thoughts?

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As we move deeper and deeper into the political season, it has becomes even more apparent that personal image is of utmost importance to candidates. While this is true for politics, it is also something that we should all be aware of as we seek advancement in our own careers, approach job interviews, and present ourselves online.

Alan Barnard and Chris Parker recognize the correlation between political campaigns and success in their book Campaign It!. In their book, they explain that a campaign is a process-driven way of thinking and behaving that can produce success in any area of life. They claim that:

  • Campaigns must have a cause, principle, or aim that will improve some aspect of a current situation. The cause provides the motivation—and sometimes, the courage—to campaign.
  • The audience is the person or group that needs to approve or endorse the communication campaign. Campaigners must take the time to discover their values, beliefs, behaviors, and agendas, and then identify potential communication channels to reach each segment.
  • The campaign is brought to life and the narrative is shared through the integration of activities, which must be properly sequenced and fully integrated so that each one lays the foundation for the succeeding one.
  • As the campaign narrative is told through integrated activities, it should change audience question marks of doubt into exclamation marks of commitment.

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