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Posts Tagged ‘advertising’

New book summary available for Exceptional Service, Exceptional Profit

Posted in Book Summaries, Marketing, tagged , , , , , on April 1, 2011| Leave a Comment »

The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological changes, economies of scale, and exchange rates. Solid customer loyalty serves as insurance against the risks of a commodity being viewed as replaceable or interchangeable. In Exceptional Service, Exceptional Profit, Leonardo Inghilleri and Micah Solomon share a variety of strategies to help organizations make the shift from reactive to anticipatory service and build a client base that will keep coming back for more. These positive relationships can then lead to free word-of-mouth advertising and boost employee pride and morale.

For a free trial of EBSCO Business Book Summaries click here.

Related book summaries in the BBS library: Lead with Your Customer, 10 Steps to Successful Customer Service, The Customer Rules

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New book summary available for The Female Brand

Posted in Book Summaries, Marketing, tagged , , , on October 1, 2010| Leave a Comment »

In her book The Female Brand, author Catherine Kaputa speaks from her background in advertising and personal branding to encourage women to view themselves as a “product” in the marketplace and to learn how to differentiate themselves from the competition. She argues that women bring unique strengths and aptitudes to the workplace, and that these “gender-based strengths” may be especially valuable in a twenty-first century marketplace in which most jobs are no longer machine-based and emphasize cooperation and teamwork. Women following her practical advice will learn how to cultivate a “female brand” which is both authentic and distinctive, and which strategically addresses specific needs in the marketplace.

For a free trial of EBSCO Business Book Summaries click here.

Related book summaries in the BBS library: Women Lead the Way, Why Women Mean Business

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