In The 10 Laws of Trust, Joel Peterson examines the importance of trust in the corporate world and beyond. He presents 10 easily followed concepts to building, maintaining, and even repairing trust. Peterson differentiates between high- and low-trust organizations and, through case studies and examples, shows that it is the high-trust environment that is the most successful. He asserts that not only does trust work, but it makes for good business.
The image of the take-no-prisoners, exceed-at-any cost, Machiavellian businessman may not represent the best corporate leader. Trust as a basis for business comes naturally for some, and integrity, while a morally comfortable way to do business, might also be the most effective way. The following are the 10 laws of trust in business:
- Start with personal integrity. Integrity should be practiced at work and in all other interactions, both personal and professional. True integrity involves syncing words with actions, avoiding hypocrisy, and doing the right thing habitually.
- Invest in respect. Leaders must model and freely give respect, which is another component of trust. It builds reciprocity and should be extended to all employees.
- Empower others. Respect can mean allowing others the room to make mistakes, which helps them grow and achieve. If employees know that they are free to explore and will still be trusted even if they fail, they will push themselves.
- Measure what should be achieved. If employees or others know what is expected from them, then they have a way to measure their achievements. Uncertainty breeds distrust.
- Create a common dream. In addition to individual goals, everyone should be aware of the long-range, shared goals of the organization. Knowing that every individual plays a part toward achieving the communal goals promotes trust between team members.
- Keep everyone informed. Leaders need to clearly convey information to those working alongside them. Some of the most successful companies are transparent to a fault.
- Embrace respectful conflict. Conflict, if encountered in trust, should be viewed as an opportunity for growth. If the aims of the business are paramount, all interaction moves toward the common goal.
- Show humility. Humility encourages the free exchange of ideas. Sometimes the best ideas come from those lower on the company ladder. While this fuels innovation, trust is needed for employees to air their ideas and for management to hear them.
- Strive for win-win negotiations. Each party should not come to a discussion with an aim to win, but instead see it as an opportunity for both sides to win. A working relationship should be viewed as ongoing, not something to be ended on the battlefield of the conference table.
- Proceed with care. Betrayals will likely happen, and when they do, the leader of a high-trust organization should find that its previously built alliances sustain the organization. Rebuilding trust can occur, and it happens more easily when an atmosphere of trust has been well established.
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