Digital technology is upending entire industries within a very short time, and there is considerably more change to come. In Digital to the Core, Mark Raskino and Graham Waller of Gartner, Inc. demonstrate how leaders today must bring digital to the center of everything they do. The authors examine how digital business will cause greater disruptions and demand more significant business changes than the Internet technology of the past did. Taking digital to the core requires “remastery” of one’s industry, enterprise, and self, and it promises to be the only way leaders can help their organizations both survive and thrive.
Too few companies have acknowledged how radically digital and information technology will disrupt and transform their industries. At each level of business–industry, enterprise, and leader–the following three digital disruptive forces require change and adaptation:
- Resolution revolution: Precision in understanding data and in controlling objects, services, and outcomes is increasing exponentially. The ability of sensors, 3D printing, cloud computing, and remotely controlled objects to deliver greater detail and accuracy improves every year and creates a myriad of new business opportunities and challenges.
- Compound uncertainty: Digital change upends the mind-sets, organizational structures, and practices that business leaders were once successful with. Uncertainty is compounded by being spread across three key areas: technology, culture, and regulation. Success requires finding a triple tipping point where the three areas are ready to adapt or be revolutionized.
- Boundary blurring: The intersection of the physical and digital worlds blurs many boundaries. A company’s core product, its value proposition, its designated industry, its division of responsibility among departments, and more all become blurred by digital business. Digital is no longer a support function controlled by an IT department; it must permeate the whole enterprise.
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