In Creativity at Work, Ros Taylor shares the results of 100 interviews and a formal poll of 1,000 working people in the UK. Taylor sought to discover what happens every day as customers and markets change and how that relates to the role of creativity in a successful workplace. The results uncover myths about the type of people who are creative and help explain how creativity can be used in any work environment. Organizations that want to be viewed as innovative must make room for creative ideas because the two concepts go together. When a business understands the value of creativity at work, it must also recognize that everyone has the capacity to be creative.
Taylor provides the following tips concerning creativity in the workplace:
- There are misconceptions about what it means to be creative at work. Many people falsely believe that creativity is something found only in certain professions and is not necessarily available to those in more traditional office roles. On the contrary, creativity can be used and is valuable in any work environment.
- People can train their brains to learn new ways to make decisions, and there are different theories about how these processes work. The way one thinks and forms ideas can be changed with practical exercises that are applicable to the workplace.
- A culture of creativity is something that can be fostered, even in companies that have not been creative in the past. Companies that view creativity as important can change their cultures as managers lead the way and employees follow.
- Creativity is not something that only happens at certain times and to certain types of people. It is something people can learn how to use more frequently, and techniques can help make creativity part of one’s everyday process.
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