In Reinventing Management, Julian Birkinshaw offers alternative counterpoints to replace the traditional ways people approach management and business. Arguing that management “failed” after years of corruption and employee disenchantment, Birkinshaw presents compelling arguments for how management can be improved and updated for a new era of business. With a fresh perspective on management issues, such as communication, coordination, setting objectives, and motivating employees, Birkinshaw offers decision makers and corporate influencers an actionable guide for reinventing and reinvigorating management at companies both large and small.
Birkinshaw offers readers the following advice:
- Management is defined as the act of getting people together in order to accomplish certain goals and objectives. However, that definition has become corrupted over the years, narrowing the scope of what management should be.
- An enduring source of competitive advantage for companies is a novel business model. In addition, a novel management model can also keep a company strong.
- The traditional way for coordinating work in a large company is bureaucracy, which is a more formalized structure. Alternatively, a company can use emergence to coordinate work. Emergence is spontaneous, and work is accomplished by parties working together as a matter of self-interest.
- The traditional path for making and communicating decisions in a large organization is via hierarchy. The alternative path is collective wisdom, where aggregated expertise is valued more highly than the advice of one leader.
- The traditional principle for goal setting in large companies is alignment, where all employees work toward a common goal. The alternative is obliquity, the idea that goals are best achieved when worked toward indirectly.
- Traditionally, extrinsic motivators like money or threat of punishment were used to incentivize workers. The better alternative is intrinsic motivation, by which employers motivate workers with rewards that are inherent to the task itself.
- There are four main models of management: Discovery, Planning, Quest, and Science. Selecting the right model is important for managers looking to improve their organizations.
- Management model innovation is usually driven by three sets of people. These are mid-level change agents, top-level executives, and external partners, such as academics or consultants.
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Related book summaries in the BBS library: Full Engagement!, Bare Knuckle People Management, Managing for People Who Hate Managing
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