Kurt Mortensen defines charisma as the ability to easily build rapport, effectively influence others, inspire them to achieve more, and in the process make allies for life. It is a vital motivational life skill that can and must be mastered if one is going to succeed in influencing others. Charisma is the ability to empower and persuade others to believe and trust in a leader and want to be influenced by that leader. Charisma permeates every aspect of life; Career, relationships, ability to influence, and income are all related to one’s ability to radiate charisma. In The Laws of Charisma, Mortensen outlines 30 skills, traits, and attributes that generate charisma. These can be learned, developed, and mastered.
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Related book summaries in the BBS library: Increase Your Influence at Work, Influencer, The 360-Degree Leader
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