The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by. When the economy slows, or when a recession hits, businesses must learn not only how to survive, but how to thrive in the new economic environment. With the right actions, businesses can become first in their market and dominate even in an economic contraction. Grant Cardone’s If You’re Not First, You’re Last lays out the sales ground rules to make this happen.
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Related book summaries in the BBS library: Accelerating Out of the Great Recession, How to Sell When Nobody’s Buying, The Adversity Paradox
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