Customers and investors demand much from modern companies. They require absolute integrity, full disclosure of financials and business practices, and dialogue with company managers, and in the age of social media they have the power to police those companies and spread the “buzz” about them, both positive and negative.
In Tactical Transparency, Shel Holtz and John C. Havens write that businesses have the power to turn this demand for transparency into a strength. Companies such as Apple, McDonald’s, and JetBlue Airways do not resist demands for transparency but meet and exceed them. They enjoy trust from their employees and considerable trust equity from customers.
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I am so glad to see companies embrace the change brought by Social Media, or simply encouraged by it. Enough with mind games and manipulation, there is so much more to be gained by focusing on values of integrity and respect for a successful collaboration. I applaude Shel and John for stating with that book, that transparency is not a weakness but it can be a competitive advantage.
In my article on social media and transparency, I also subscribe to that vision, wholeheartedly!
http://bit.ly/dhaI4n
Thanks, Jason, for featuring this book!
Carole-Ann
http://twitter.com/CMatignon
http://techondec.wordpress.com