Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of them do not understand the nuances of how Google performs searches or how the data produced by the searches can [...]
Archive for the ‘Marketing’ Category
New book summary available for Everything I Know About Marketing I Learned from Google
Posted in Book Summaries, Marketing, Technology, tagged Aaron Goldman, Google, online marketing, search engine optimization, SEO on July 1, 2011 | 1 Comment »
New book summary available for Exceptional Service, Exceptional Profit
Posted in Book Summaries, Marketing, tagged advertising, customer service, Leonardo Inghilleri, Marketing, Micah Solomon, selling on April 1, 2011 | Leave a Comment »
The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological changes, economies of scale, and exchange rates. Solid customer loyalty serves as insurance against the risks of a commodity being viewed as replaceable or interchangeable. [...]
New summary available for If You’re Not First, You’re Last
Posted in Adaptability, Book Summaries, Customer Focus, Marketing, tagged adaptability, customer service, Grant Cardone, Marketing, recession on January 21, 2011 | Leave a Comment »
The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by. When the economy slows, or when a recession hits, businesses must learn not only how to survive, but how to [...]
New book summary available for Crush It!
Posted in Book Summaries, Marketing, Motivation and Engagement, Technology, tagged Gary Vaynerchuk, internet marketing, online business, small business on January 10, 2011 | Leave a Comment »
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His fervent theme: “monetize your passion” by using the unprecedented opportunities afforded through social media net-working platforms. A self-made successful businessman and personal brand [...]
New book summary available for The Female Brand
Posted in Book Summaries, Marketing, tagged advertising, Catherine Kaputa, gender-based strengths, Marketing on October 1, 2010 | Leave a Comment »
In her book The Female Brand, author Catherine Kaputa speaks from her background in advertising and personal branding to encourage women to view themselves as a “product” in the marketplace and to learn how to differentiate themselves from the competition. She argues that women bring unique strengths and aptitudes to the workplace, and that these [...]
New book summary available for Free
Posted in Book Summaries, Marketing, tagged Chris Anderson, Hyperion Books, Marketing, pricing on April 23, 2010 | Leave a Comment »
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on the Internet more than ever before. According to Chris Anderson in Free, as costs for online products plummet, traditional economics do [...]
-
Recent Topics
Categories
- Adaptability
- Book Summaries
- Business Strategy
- Communication
- Conflict Management
- Customer Focus
- Employee Development
- Ethics
- Financial Acumen
- Global Business
- Influence
- Innovation
- Integrity and Values
- Leadership and Management
- Learning
- Management
- Marketing
- Motivation and Engagement
- Personal Development
- Productivity
- Project Management
- Relationships
- Retention
- Social Media
- Social Responsibility
- Stress Management
- Talent Management
- Teamwork
- Technology
- Time Management
- Training
- Uncategorized
Archive
Corporate LearningSample Book Summary
