After hiking the price of their joint DVD mailing and instant streaming service without any knowledge from their customers, Netflix recently announced that it will be splitting into two separate companies. It will continue to offer its internet streaming service under its original name and logo. As of last week, it has decided to offer [...]
Archive for the ‘Customer Focus’ Category
Netflix & Qwikster
Posted in Customer Focus, Relationships, Retention, tagged customer satisfaction, Netflix, Qwikster on September 22, 2011 | 1 Comment »
New summary available for If You’re Not First, You’re Last
Posted in Adaptability, Book Summaries, Customer Focus, Marketing, tagged adaptability, customer service, Grant Cardone, Marketing, recession on January 21, 2011 | Leave a Comment »
The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by. When the economy slows, or when a recession hits, businesses must learn not only how to survive, but how to [...]
New book summary available for The Customer Rules
Posted in Book Summaries, Customer Focus, tagged C. Britt Beemer, customer satisfaction, customer service, McGraw-Hill, Robert L. Shook on June 18, 2010 | Leave a Comment »
C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to a study conducted by America’s Research Group (ARG), 40 percent of employees feel their job has little or nothing to do with a customer. Successful companies, [...]
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Corporate LearningSample Book Summary
