John Baldoni, author and leadership consultant, believes that “when organizations succeed, it is because they know what they do and why they do it. We say they have ‘purpose.’” In Lead with Purpose, Baldoni lays out a plan for companies whose goals may have become lost in cultures of bureaucracy, lack of creativity, and icy relations among managers and employees. Purpose is an organization’s big picture. All tasks performed by an organization and its employees should focus on a common purpose, whether it is to become the market leader in manufacturing a particular product of delivering health care that makes people well while treating them with dignity and respect.
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