Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of them do not understand the nuances of how Google performs searches or how the data produced by the searches can be employed to match consumers with products. In Everything I Know about Marketing I Learned from Google, Internet marketing veteran Aaron Goldman helps readers understand how people use Google, the opportunities in which consumers are most susceptible to marketing, and the proper use of keywords and other techniques that can help entrepreneurs use Google to their advantage.
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Related book summaries in the BBS library: Turn Clicks into Customers, Marketing in the Age of Google, Socialnomics
Just about every company could learn a thing or two from google. Google has changed marketing through the internet. Marketing on the internet is continually changing as google changes. It is like you have a person who rules the internet and you change as the ruler changes. Google is that ruler that changes what is done and how things are done.
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